Pay Per Click
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Google AdWords is Google’s online advertising program that lets you reach new customers and grow your business.With AdWords, you choose where your ad appears, set a budget you’re comfortable with, and measure the impact of your ad.
When you do a word search or a pharse search, Google AdWords will appear at the top and right as highlted in “Red” in the above picture.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Think of the internet as a popular “News Paper” and your buying a ad in that news paper. This is refered to as payed search verse organic search where user go to your site naturally.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “Local SEO,” our ad might show up in the very top spot on the Google results page.
Google PPC a good way to bring customer to your site untill your organic traffic is increased . Local First SEO can setup and manage your AdWords campaign for your business.