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The Importance of Having a Meta Description Tag

search engine optimization | SEO

If you’re running a website and aren’t using Meta tags, then you’re missing out on an important opportunity to increase the accuracy of your search engine rankings.

Meta description tags are between 140 -160 characters of descriptions that you can add to all of your web pages to help improve your search engine rankings. Let’s see what they are and the things they can do for your website:

What’s Meta Description?

Meta descriptions are short yet important descriptions that appear below the main headline of your webpage in search results. Not including one on your page can lead to lower CTRs and traffic, which is why it’s essential to include one.

meta description

Including crucial keywords in your Meta description can help your page rank well in search engines. This is an opportunity to entice readers with relevant and keyword-rich information about your page and help them get an idea of what this page has to offer.

This way, you will get the most refined traffic that will stay for a while, reducing your bounce rate, which also helps in SE rankings.

Importance of Meta Descriptions for SEO:

There are various reasons why almost every SEO expert advises using Meta descriptions; some of the key benefits include the following:

Improves Click-through Rate (CTR):

Meta descriptions can help you increase your web page’s click-through rate (CTR) because it explains to the users what this page has to offer, which is vital if you want to improve your online visibility.

For example: If people are looking for symptoms of dengue and your meta description says, ‘this guide is all about helping you understand the symptoms of dengue and possible treatments,’ then those people will likely click on your website.

As a result, you are likely to see a boost in the traffic that comes to a page through search engine results pages (SERPs), increasing overall website ranking and potential business opportunities.

Reduce Bounce Rate:

Meta descriptions can help reduce the bounce rate of your website, as they give people a good idea about what’s on offer before they decide to click through.

This way, they will not be disappointed when they land on your website and will spend some time learning about the topic they were interested in.

A high bounce rate indicates that people are not finding what they’re looking for and may be persuaded to leave your page without buying or signing up for anything.

SEO Tip: Make sure you use keywords in your Meta description to accurately reflect your page’s content!

Helps Rank Your Keyword:

People generally search for information on the web by entering keywords into online search engines. Meta descriptions containing those keywords provide an important opportunity to help your webpage appear in results – making these pages more likely to be found organically.

This is especially true if your Meta description contains keywords relevant to what’s on the page itself, which will further improve click-through rates.

What Should Be The Optimal Length For Meta Description?

Optimal Meta descriptions should be between 140 and 160 characters long, but they shouldn’t be too long or too short – just right!

A good meta description will help you rank higher in search engine results, so it’s essential to ensure it’s effective and grabs the attention of potential customers.

Remember to keep your keywords in mind when creating your Meta description so that it accurately reflects the content of your page.

How To Implement Meta Description?

Must site can use plugins to get this accomplished, but you may be required to manual add this. See the HTML code below

<title>Title of the page</title>
<meta name=”description” content=”Enter description here.”>

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