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In you’re Goggle Analytics Account you can determine real time user information.

 

Real Time Analytics | Local First SEO | Carrollton TX

1. Login and navigate to your google Analytics account.

2. Go to reports

3. Select REAL-TIME

4. Select Overview

 

The below image is Google Analytics  metric called active user which refers to “Real Time Users” who are currently on your website.

 

Google Analytics Real Time Report | Local First SEO | Carrollton TX

Using “Real Time Users” is a great way to look at your website but it doesn’t give you a good overview of what happened over a period of time. The  active user metric should be used with the “Active Users Report”. The ” Active Users Report ” compares visitors to your website within the last 1 to 30 days in the selected time period.

The ” Active Users Report” can be found under “Audience”

Google Analytics Audience | Local First SEO | Carrollton TX

Google Analytics Active User Graph | Local First SEO | Carrollton TX | Local SEO

 

In Active Users Reports you can determine the number of user that visited your website in the last 1, 7, 14 or 30 days for the Selected time period.

Please keep in mind that in the Active users are not real time user in this report.This can be a little misleading.

With this report as well with other reports in Google Analytics you can add add “segments” to enhance your reports

Google Analytics Segment | Local First SEO | Carrollton TX

Add A Segment Google Analytics | Local First SEO | Local SEO | Carrollton TX

Compare  data

Plot 7, 14 and 30 days in user report, compare day 1 user information ( selected by default). Does 7, 14 and 30 days users less than day 1 or more.

If the users are a lot less – Issue with traffic